Salam (meaning peace in Arabic) is a new Saudi initiative that aims to promote mutual understanding between Saudi people and the rest of the world by opening communication channels on all aspects of cultural life.
The Salam Project is an attempt to face the many issues that have stopped the flow of communication and understanding between Saudi Arabia and the world beyond. It is an honest and safe forum for open discussion and positive exchange both for Saudis and non-Saudis alike. Salam aims to help us appreciate what we have in common and talk about some of those more awkward issues that have been ignored or avoided due to a lack of understanding and a reluctance to communicate. This in turn has tended to created unnecessary barriers between both sides. By opening these communication channels and fostering exchange and understanding, Salam hopes to turn such negatives into something positive.
Although still in its early stages, the project has tackled subjects ranging from Saudi history, cuisine, art and festivals such as Al Janadriyah, to education, countering extremism, women in society and human rights law.